About

The story behind Startup Finance

Startup Finance Values

The principles that guide how we work with founders.

Clarity
We bring clarity to your numbers so you always know where you stand, no surprises, just facts.
Clarity
We bring clarity to your numbers so you always know where you stand, no surprises, just facts.
Authenticity
We celebrate authentic connections by building meaningful relationships with clients, making every collaboration personal and impactful.
Authenticity
We celebrate authentic connections by building meaningful relationships with clients, making every collaboration personal and impactful.
Impact
Everything we do is about making a difference. We prioritise the work that drives real progress, the kind of results founders can see, measure, and build on.
Impact
Everything we do is about making a difference. We prioritise the work that drives real progress, the kind of results founders can see, measure, and build on.
Foresight
We don’t just solve today’s problems. We help startups plan for what’s ahead using smart tools, fresh thinking, and practical solutions that grow with the business.
Foresight
We don’t just solve today’s problems. We help startups plan for what’s ahead using smart tools, fresh thinking, and practical solutions that grow with the business.

Meet Startup Finance Founder

image of Jeroen Ganseij
image of Jeroen Ganseij
image of Jeroen Ganseij

Jeroen is a finance professional with a background in accounting, financial planning, and startup finance. He has worked with early-stage companies across various industries, supporting founders with financial modelling, budgeting, and strategic planning.

His expertise lies in building practical, scalable financial systems, from setting up internal reporting processes to preparing investor-ready forecasts.

Jeroen’s approach is hands-on and detail-oriented, helping startups gain control of their numbers and make well-informed decisions.

As founder of Startup Finance, he focuses on providing early-stage teams with the financial structure and insight they need to grow with confidence.

Want Jeroen to look at your startup’s finances? Book a quick intro call now!

Jeroen is a finance professional with a background in accounting, financial planning, and startup finance. He has worked with early-stage companies across various industries, supporting founders with financial modelling, budgeting, and strategic planning.

His expertise lies in building practical, scalable financial systems, from setting up internal reporting processes to preparing investor-ready forecasts.

Jeroen’s approach is hands-on and detail-oriented, helping startups gaincontrol of their numbers and make well-informed decisions.

As founder of Startup Finance, he focuses on providing early-stage teams with the financial structure and insight they need to grow with confidence.

Helping Startups Navigate Their

Financial Journey

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© 2025 Startup Finance B.V. – All rights reserved

info@startup-finance.nl

(+31) 085 5212 9306

The story behind Startup Finance

image of Jeroen Ganseij
image of Jeroen Ganseij

Want Jeroen to look at your startup’s finances?

Book a quick intro call now!

Jeroen is a finance professional with a background in accounting, financial planning, and startup finance. He has worked with early-stage companies across various industries, supporting founders with financial modelling, budgeting, and strategic planning.

His expertise lies in building practical, scalable financial systems, from setting up internal reporting processes to preparing investor-ready forecasts.

Jeroen’s approach is hands-on and detail-oriented, helping startups gaincontrol of their numbers and make well-informed decisions.

As founder of Startup Finance, he focuses on providing early-stage teams with the financial structure and insight they need to grow with confidence.

Meet Startup Finance Founder

startup finance logo over transparent image of startup
startup finance logo over transparent image of startup
startup finance logo over transparent image of startup

At Startup Finance, we help early-stage startups take control of their numbers, from cash flow and runway to budgets, forecasts, and investor-ready financials.


Most startups wait too long to get serious about finance. The result? Missed opportunities, late fundraising rounds, and financial blind spots that limit growth.

We’re here to change that. Startup Finance gives founders the structure, insights, and strategic support they need to grow confidently without the overhead of a full finance team.

Our Mission

To give ambitious startups the financial clarity and control they need to scale by turning messy spreadsheets into clear models, dashboards, and forecasts that support real decisions.

At Startup Finance, we help early-stage startups take control of their numbers, from cash flow and runway to budgets, forecasts, and investor-ready financials.


Most startups wait too long to get serious about finance. The result? Missed opportunities, late fundraising rounds, and financial blind spots that limit growth.

We’re here to change that. Startup Finance gives founders the structure, insights, and strategic support they need to grow confidently without the overhead of a full finance team.

To give ambitious startups the financial clarity and control they need to scale by turning messy spreadsheets into clear models, dashboards, and forecasts that support real decisions.

startup finance logo over transparent image of startup
startup finance logo over transparent image of startup